Nowadays, my siblings don’t have to take their bikes and do a 45-minute ride to the library or have our parents give them a ride to the library, nevertheless, stay after school to search information at the school library. Yeeks!
That has been somehow my situations in the past. However, my siblings don’t have to suffer in that sense because they have and future generations of kids will have search engines that will appeal to a young generation on what they are researching [would be school project or just surfing on the web!]. Now, what motivates the young generation to use search engines?
The first thought that would pop to someone’s mind would be the fact that kids use search engines for school homework. According to Elana Broch’s article, a graduate student at Rutgers University, “thoughts are commonly centered externally on ‘what does the teach want?’” However, kids are not completely motivated because they lack “a sense of ownership” so they usually don’t fulfill the adequate information for their school project or they don’t do it at all. Of course, if businesses decorate their websites with great graphics and multimedia format so that students may clearly understand the topic their researching about and enjoy their projects a little more. J
In other news:
Even though the Internet has been a great help to kids so far, some still unfortunately have difficulty searching and locating personal interest information or researching for their projects. Google has now updated [and they keep updating let me tell ya!] their search engine more than adults [and kids!] know. Google offers a cluster of benefits to kids by improving the search engine and making the search hunt more simple and efficient to users. Google works for what consumers want, not for money; they work for the billion of customers who needs help finding a particular topic. In other words, specified age groups are satisfied with their needs thanks to programs such as AdWords and AdSense. Google satisfied the need more effectively, efficiently, and trustworthy by helping advertisers with analytic.
Google is influencing the world of advertising industry and small businesses, not to mention that Google’s main source of revenue comes from advertising. Google is bringing all kinds [small or large] of businesses and customers together. With the many programs that Google offers advertisers, like AdWords or AdSense, and Google analytic, customers [kids] are able to receive advertising relating to what they were searching for in the first place. For example, Google would place an ad using AdWord of Disney, Universal or Six Flags theme parks information if a kid was reading articles on theme parks because they feel like going to a theme park in the summer! In addition, Google has improved the program by targeting audience specifically-more the young generation. For instance, if the user types in the search engine “Hotels in Orlando, FLAdWord. The data collected illustrates what a user does after clicking on the ad, purchase funnel, and how many and what kind of customers visit the company’s website- narrowing their target segment. Google analytic guides the business to improve their conversion rate. In other words, if a business increases their conversion rate that would benefit them by investing more on cost per click- this is an advantage towards their competitors. This really helps when any kind of businesses have the intention of targeting a specific age group. Unlike offline advertising, Google helps business understand on what precisely they are spending by breaking it down, providing the particular customers reached, and what the customers would do after clicking on the advertising. Additionally, Google is further uniting the young generation and future generation to businesses through YouTube. So there you have it…search engine has been shaping the kids generation and will continue to the point that doing school projects or personal interest will be done in less than 20 minutes. Like to know more on how Google works and other cool facts on kids’s behavior on the Internet/Search Engine?? Just click on one of the links J
*https://accounts.google.com/ServiceLogin?service=adwords&hl=en_US<mpl=regionalc&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone&error=newacct&sacu=1
*https://www.google.com/adsense/www/en_US/tour/
*http://www.ala.org/ala/mgrps/divs/aasl/aaslpubsandjournals/slmrb/slmrcontents/volume32000/childrens.cfm#childrens
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